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Classical conditioning please!?

Why is it that automobile advertisements—especially those for sports cars—often feature 
beautiful young women? Because smart advertisers know (and research confirms) that new car 
ads that include an attractive female are rated by men as faster, more appealing, better-designed, 
and more desirable than similar ads that do not include an attractive female.

I need to identify the four major elements of classical conditioning such as unconditioned stimulus, unconditioned response, conditioned response, conditioed stimulus. pleeeeeease. thanks




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1 Answer

The unconditioned stimulous would be the car because the unconditioned stimulous is one that automatically triggers a response. The unconditioned response would be the feeling of wanting the car because the unconditioned response naturally occurs after the unconditioned stimulous. The conditioned stimulous would be would be the female because they want you to think of that car every time you see a hot female so you will eventually buy it. The conditioned response, at this point you are conditioned to the association of the hot female and the car. So everytime you see a hot female you are going to want that car because your sensors in your brain are triggered to a hot female and that spacific car.

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